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5 Steps for Managing Creative Feedback – HOW Design

If any part of your assignment is unclear, ask for more information up front. You can avoid sticky feedback situations later by doing this work early on.

Sometimes the client or suits won’t ask you for exactly what they need. Read between the lines to find actual business objectives (“We need to drive more web traffic to eCommerce site.”) behind their tactical requests (“We need a cool website.”). This is what they need. If those objectives aren’t clear, be sure you get answers before you start creating solutions. – See more at: http://ift.tt/26ljJMI
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How to Optimize Web Images for the Best User Experience

Move image optimization into the initial design phase of the project. Making decisions about size, complexity, and selection of images at this stage can help ensure that pages aren’t overly “heavy” when they launch. For example, while not specifically an “image” optimization, the use of a large number of web fonts can add greatly to page load time as browsers load these assets. For an optimal UX, limit your selection of web fonts.
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PDF/A-1 1A and 1B – A Difference Without a Distinction

PDF/A-1 1A and 1B – A Difference Without a Distinction
It turns out that the following information about PDF/A may be more than you need to know, but forewarned is fore-armed!

There has been a great deal of discussion about PDF/A as a specific PDF file format and some confusion about the two flavors of PDF/A. PDF/A is subdivided into 1A and 1B – these are each referred to as a “Compliance Level”. For legal practices, the question at hand is whether a specific Compliance Level will be required by the Federal Courts under new rules for PDF/A format. Federal Courts began requiring that electronic court filing documents be submitted in PDF/A format in 2011.

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Introducing The Periodic Table of Content Marketing


The fundamental key to success. Planning and focus is essential. You need a clear strategy, mapped to your long-term business goals.


Content comes in many different shapes and sizes. Note that you can use multiple formats for a single piece of content. Slice and dice!

Content Type

These are based on the common types of content that work well for our business. Many of them will work well for your brand too. Sometimes you’ll use multiple content types for a single piece of content. You could file this periodic table under a few different types.
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16 of Our Most Popular Lemon Desserts

Includes Pan-Baked Lemon-Almond Tart (20 minutes)
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Get Employees Involved in Content Creation

Make the content submission process easy
Consider that some employees may not be tech savvy, even though they can write content that converts. To streamline the submission process, create policies and procedures that are easy to follow. You may consider (if you’re not already) using the following platforms:
WordPress. Create multiple admin logins for employees and set them to Editor status.
Email. Create an email address for submitting content, for example, content@company.com. You may consider setting up parameters around subject lines, i.e., January 2016: Social Media Content, to ensure that content is forwarded to the right person.
Dropbox. Create a folder for content. You may want to create subfolders, e.g., podcasts and case studies. The pro account will cost around $100/year.
Google Drive. If you use Google Docs, you may want to use Drive. You get 5GB of free storage. After that, it’s $1.99/month for 100GB and $9.99/month for 1TB.
Think tanks. Encourage and allow brainstorming se
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April 2016
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