One of the real concerns of sustainability advocates is that the stagnant global economy will put pressure on businesses to freeze, moderate, or even eliminate sustainability-oriented programs and messages. At a time when corporate profits have cratered and nearly everyone's job seems at risk, the belief is that spending on sustainability will be lumped in with other examples of unnecessary corporate excess, like corporate jets and stadium luxury suites.
A Practical Guide to Implementing Web 2.0 (aka Social Networking Tools) in Your Organization
A lot of organizations are struggling with what to do with a host of costly, high-maintenance technologies that they have introduced in the last decade, hoping these technologies would produce (a) improved internal productivity, and (b) better relationships with customers. They have achieved neither objective.