riverrun research | beta

from swerve of shore to bend of bay

Introducing The Periodic Table of Content Marketing

Strategy

The fundamental key to success. Planning and focus is essential. You need a clear strategy, mapped to your long-term business goals.

Format

Content comes in many different shapes and sizes. Note that you can use multiple formats for a single piece of content. Slice and dice!

Content Type

These are based on the common types of content that work well for our business. Many of them will work well for your brand too. Sometimes you’ll use multiple content types for a single piece of content. You could file this periodic table under a few different types.
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