We love content strategy. Why? Because content strategy solves problems. Lots of problems. And during this week five leading content strategists from four countries will tackle a different set of challenges, just for you.
Within the organisation I work for we have a comprehensive set of content guidelines for content authors on the intranet. But pages of guidelines can be daunting to authors who are newly trained in writing for the web and using the CMS. As the web team have more and more demands placed on us, we need to find way to reduce the amount of support calls we deal with daily.
We recently made various improvements to our CMS, which is based on a Microsoft product but has been customised in-house. We’ve also discussed ideas like using Cantasia to create small ‘how to’ videos and the possibility of setting up a content author community online to supplement existing offline groups. These are ideas we’ve toyed with but not turned into a reality yet.