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links for 2010-10-24

  • Listening to the conversations at various industry events, I’ve been struck by how reluctant business IT decision makers are to adopt a solution that they see as consumer-centric. IT still feels there is a distinct division between consumer- and business-grade tools. One startup trying to distinguish itself from the more consumer-centric options is Zetta.

    Headquartered in Sunnyvale, California, Zetta was established in 2007 with involvement from founders with previous executive experience at Netscape, VeriSign, Symantec, EqualLogic, and Shutterfly. I spent some time talking with Jeff Bell, director of marketing at Zetta, in an attempt to understand how they’re differentiating their product from the myriad of formerly consumer-focused storage offerings out there that are now focused on the business space. The Zetta spin on its offering is “Network Attached Storage as a Service.”

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