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links for 2010-10-03

  • A new study by Gartner (the world’s leading information technology research and advisory company) shows that many companies are introducing social media in their internal communication networks. This is driven by the quick rise of Facebook and Twitter in the personal sphere of communications.

    These are the predictions from the Gartner study:

    * By 2010, more than 50 % of large scale companies will be using lifestreams and microblogs internaly.
    * By 2014, more than 20 % of all business communication is conducted primaly through social media.
    * Within the next three years, 70 % of all internal social media initiatives run by IT departments will fail.

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