Is the marketing function standing in the way of innovation?
The marketing mantra has always been to give the customer what he or she wants, but that approach pretty much precludes giving consumers things they don't know they want or haven't thought of. And are marketers sometimes "held captive by their customers" — proclaiming they don't want an improvement or new technology because it would be too disruptive to their normal behavior?
In the last few weeks two companies have released services that enable you to take tweets and turn them into a newspaper or magazine format: Paper.li and Flipboard.
Alltop is a great source of information for both Paper.li and Flipboard newspapers. If you’d like to learn how to do this for Paper.li, click here, and for Flipboard, click here.
Touch the wooden gate in the wall you never
Say "please" before you open the latch,
walk down the path.
A red metal imp hangs from the green-painted
as a knocker,
do not touch it; it will bite your fingers.
Walk through the house. Take nothing. Eat
However, if any creature tells you that it hungers,
If it tells you that it is dirty,
If it cries to you that it hurts,
if you can,
ease its pain.
A new series of mass SQL injection attacks has planted links to malware sites and hidden iframes in over a million webpages, including parts of Apple's website. The technique is similar to a standard SQL injection attack, but uses obfuscation to disguise the data in hopes of routing around any rudimentary input checking.
Inside GovLoop, so you may not be able to read it with Reg.
Simply ranting about my experience and shouting "I'm mad as hell!"
doesn't help change the situation. I recently finished reading the
Cluetrain Manifesto and believe many of these same points easily
translate to the Federal workforce. Steve Radick summed up a
similar Cluetrain type list last year and I have taken
his idea and expanded on it.
I believe Federal workers should have an Internet Bill of Rights. If we
are trusted with our nations secrets and money why can't we be trusted
on our nation's information superhighway?
From Dag Hammarskjöld, Markings, trans. W. H. Auden and Leif Sjöberg (New York: Knopf, 1964):
Each day the first day: each day a life.
Each morning we must hold out the chalice of our being to receive, to carry, and give back. It must be held out empty—for the past must only be reflected in its polish, its shape, its capacity.
Jay McPhail wrote "In May RUSD submitted an i3 development grant that if selected will provide digital textbooks to all 9th grade students in RUSD over the next three years. Many different organizations collaborated on the grant and includes Intelligent Papers and cK-12 as direct partners who are each providing over a million dollars in matching services and support. In addition letters of support were submitted by the Governor’s office, Apple, Hewlett Packard, Houghton Mifflin Harcourt, McGraw Hill, Pearson, Harcourt, SmartRiverside and Blackboard. The Digital Learning Revolution is a program that RUSD plans to develop regardless of i3 funding."