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links for 2010-06-14

  • This post explores the phenomenon of URL shorteners, discusses the potential impact of the recent announcement by Twitter (a favorite site of mine) to rewrite all links shared through the service, and makes a few specific recommendations on how to improve on these implementations.

    What is a URL shortener?

    You've all seen short URLs before — the links to tinyurl.com, bit.ly, wp.me, etc., recently popularized as a workaround to fit more content into smaller spaces, most notably within Twitter's 140 character limits. URL shorteners work by taking any arbitrary URL (which can contain hundreds of characters or more) and creating a new URL, typically only a handful of characters plus the short domain name, and returning a 301 or a 302 HTTP response code that redirects the browser from the short URL to the original.

  • As public concern for climate change and sustainable growth intensifies, many midsized organizations are taking a closer look at green IT initiatives—and not just out of regard for the environment. A groundswell of technology advances is collectively contributing to a smarter planet, enabling midsized companies to rethink the way they operate and compete using leaner, more flexible and more resilient computing systems to drive their business. The resulting reductions in energy cost, carbon footprint and management complexity also make it easier to achieve green IT goals than many midsized businesses may imagine.
    (tags: green roi)
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