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links for 2010-05-10

  • Tim O'Reilly writes: "During the past 15 years, the World Wide Web has created remarkable new methods for harnessing the creativity of people in groups, and in the process has created powerful business models that are reshaping our economy. As the Web has undermined old media and software companies, it has demonstrated the enormous power of a new approach, often referred to as Web 2.0. In a nutshell: the secret to the success of bellwethers like Google, Amazon, eBay, Craigslist, Wikipedia, Facebook, and Twitter is that each of these sites, in its own way, has learned to harness the power of its users to add value to—no, more than that, to co-create—its offerings.
    Now, a new generation has come of age with the Web, and it is committed to using its lessons of creativity and collaboration to address challenges facing our country and the world."
  • Year after year, email marketing analysts and experts invest their time and efforts into answering the same question, “what is the best day of the week to send email?” The overall consensus from the numerous studies that have been conducted over the years show that mail sent on Tuesdays, Wednesdays, and Thursdays has the best chance of being opened. While these findings have some weight to them, perhaps the correct answer is that it all depends. To help you determine what is best for your campaign, let’s have a look at the pros and cons of sending email on each day of the week.
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