Here are some ideas on the main topics you need to cover in creating an impressive, yet realistic social media plan that garners executive buy-in and a clearer path to success.1. Paint The Picture of The Big Opportunity of Social Media
Start your social media plan with some startling statistics and pithy quotes about the huge shift away from traditional publishing towards social media.
If you wrote this plan 2 years ago, you leaned on endorsement of old media with quotes like this:
“Consumers are flocking to blogs, social-networking sites and virtual worlds. And they are leaving a lot of marketers behind.” – The Wall Street Journal
But now you can tell the big opportunity of social media by just relying on social media’s accomplishments:
* 4 of the top 7 highest-traffic websites (Facebook, YouTube, Wikipedia, and Blogger) are social media websites
* Two-thirds of the global internet population visit social networks — Nielson, Global Faces and Network Places
A short photo story about how a version of this image ended up as the 91st and final cover design of our book, Information is Beautiful. Yes, 91 versions!
Liz Azyan writes “Based on the user research that we did on Camden residents, we found that people’s expectations on a council website are not that difficult or unreasonable. They just want things to work. Sometimes just an email or letter notifying the process of the query is enough to put their minds at ease.”