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links for 2010-04-24

  • Here are some ideas on the main topics you need to cover in creating an impressive, yet realistic social media plan that garners executive buy-in and a clearer path to success.1. Paint The Picture of The Big Opportunity of Social Media

    Start your social media plan with some startling statistics and pithy quotes about the huge shift away from traditional publishing towards social media.

    If you wrote this plan 2 years ago, you leaned on endorsement of old media with quotes like this:

    “Consumers are flocking to blogs, social-networking sites and virtual worlds. And they are leaving a lot of marketers behind.” – The Wall Street Journal
    But now you can tell the big opportunity of social media by just relying on social media’s accomplishments:
    * 4 of the top 7 highest-traffic websites (Facebook, YouTube, Wikipedia, and Blogger) are social media websites
    * Two-thirds of the global internet population visit social networks — Nielson, Global Faces and Network Places

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