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from swerve of shore to bend of bay

links for 2010-04-22

  • Last week, Tim Ash, one of our Website Optimizer Authorized Consultants, gave a webinar on the 7 Deadly Sins of Landing Page Design. In this webinar he exposes common errors in landing page design that might be holding back your conversion rate and shows you how you can fix them. If you missed it, or if you just want to review your sins, you'll be happy to know the webinar is now on the Website Optimizer YouTube channel.
    (tags: landing SEO)
  • A lot of communication is hopelessly confusing. Annetta Cheek, director of the Center for Plain Language, talks with Kai Ryssdal about the how the nonprofit started and who the worst offenders are in corporate America.
  • The government's plan to make its online presence more user- and owner-friendly has been a long-term plan of the Obama administration. Last year, the White House switched from a proprietary content management system to Drupal, and on Wednesday it went a step further, announcing the release of some of its custom code "for anyone to review, use, or modify."
  • Why aren't enough women seeking angel and VC money? And why aren't more women-led startups getting funded? Consider these little known facts:

    * Women-run tech startups generate more revenue per invested capital and fail less then those led by men, according to New York Entrepreneur Week.
    * "Companies, including information technology, with the highest percentages of women board directors outperformed those with the least by 66%," according to research by Catalyst.
    * "Gender diversity [is] particularly valuable where innovation is key," according to studies by Illuminate Ventures.
    * In 2009 angel investors dished out $17.6 billion to fund startups. Wonder how many funded startups were women-run? 9.4%, according to the 2009 angel investor report Center for Venture Research at University of New Hampshire.

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