riverrun research | beta

from swerve of shore to bend of bay

links for 2010-03-26

  • 1. Don't get defensive …
    2. Closely watch social networks for complaints
    On February 13, director Kevin Smith was kicked off a Southwest Airlines flight, essentially for being too fat to fit in his assigned seat. He tweeted the episode that night and the next day, and his ordeal became a talking point across the Internet, but Southwest moved quickly to smooth things over. By the time the story was trending on Google, Southwest had already apologized to Smith via Twitter and posted an apology and explanation of its policy on its own blog.
    3. Don't stalk your customers
    4. Be vigilant of how employees use social media
    5. Don't insult a cohesive community
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