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from swerve of shore to bend of bay

links for 2010-03-22

  • Electronic Records Management Contest. Help Your Peers. Share Your Knowledge. Win $2,000.

    Organizations everywhere need to manage their records (paper or electronic). Records need to be managed for, among other reasons, compliance, e-discovery, and business efficiency. As part of AIIM’s continual efforts to improve the way information and records are managed, we’ve created this contest to help everyone improve their records management programs. Have you developed or used templates, guidelines, and/or checklists to get an Electronic Management Records implementation up and running?

    Do you know what works? If you have an existing template/framework (or an idea for one), enter our contest. We are looking for any templates, guidelines, frameworks, and/or checklists for Electronic Records Management (determining value, project planning/components, user requirements, change management, ROI, project planning, retention planning, etc.). Let's learn from and help each other.

  • Forget Foursquare or Gowalla: Soon every website and service will be able to tell where you are, opening up the floodgates for location-based marketing and blurring the budget lines for advertisers.

    "What used to be called point-of-purchase is now called mobile advertising," said Kip Cassino, VP-research at Borrell Associates. "Mobile can be an extension of a retailer's storefront."

    The potential of knowing when and where a consumer is — within privacy constraints, whenever those get hammered out — means thinking outside the interactive-advertising budget and dipping into other marketing disciplines' coffers.

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