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from swerve of shore to bend of bay

links for 2009-06-16

  • The Cluetrain Manifesto, posted in April, 1999, immediately became a touchstone in the digital culture wars. Its four authors – Rick Levine, Christopher Locke, Doc Searls, and David Weinberger – denounced the mainstream media's portrayal of the Web as an extension of business-as-usual into a medium cheaper than paper and TV time. No, said Cluetrain in 95 "theses" (a number chosen for its resonant overstatement), millions of people weren't flocking to the Web simply because they so loved online catalog shopping. The Web was a place where each individual had a voice, and each of those voices could connect with any and every other voice. The Web is a conversation. And — in Cluetrain's most famous formulation — so are networked markets.
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