riverrun research | beta

from swerve of shore to bend of bay

links for 2009-05-18

  • "If organisations cultivate relationships with key bloggers and forums, tailor information for websites that attract appropriate audiences and commit to ongoing research to identify where they should concentrate their efforts, they will achieve better communications and engagement outcomes. Conversely, few organisations would follow their current online strategy in offline media. This would involve the organisation producing their own departmental or company newspaper or radio station for the public, then refusing to engage with any other news media. Unfortunately this is the thinking and approach many government and commercial organisations follow with their websites. They invest large resources into developing a single 'owned' destination where they expect their customers to come for information and discussion."
Advertisements

Filed under: delicious

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Post Days

May 2009
S M T W T F S
« Apr   Jun »
 12
3456789
10111213141516
17181920212223
24252627282930
31  

Recent Resources

%d bloggers like this: