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from swerve of shore to bend of bay

links for 2009-05-14

  • "Put another way, credit-card companies are becoming much more interested in understanding their customers’ lives and psyches, because, the theory goes, knowing what makes cardholders tick will help firms determine who is a good bet and who should be shown the door as quickly as possible.

    Luckily for the industry, small groups of executives at most of the large firms have spent the last decade studying cardholders from almost every angle, and collection agencies have developed more sophisticated dunning techniques. They have sought to draw psychological and behavioral lessons from the enormous amounts of data the credit-card companies collect every day. They’ve run thousands of tests and crunched the numbers on millions of accounts. One result of all that labor is the conversation between Santana — a former bouncer whose higher education consists solely of corporate-sponsored classes like “the Psychology of Collections” — and the man from Massachusetts. "

  • Since 2006 the surface of the aquifer, in the Kaweah subbasin of the San Joaquin basin, has dropped 50 feet as farmers pumped deeper, Mr. Watte says. Some of his pumps no longer reach far enough to bring any water to the surface.

    If he lived in almost any other state in the arid Southwest, Mr. Watte could be required to report his withdrawals of groundwater or even reduce them. But to California’s farmers and developers, that is anathema. “I don’t want the government to come in and dictate to us, ‘This is all the water you can use on your own land,’ ” said Mr. Watte, 57. “We would resist that to our dying day.”

    Although California has been a pathbreaker in some environmental arenas, like embracing renewable energy and recycling, groundwater rights remain sacrosanct. But the state government is facing growing pressure to embrace regulation.

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