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from swerve of shore to bend of bay

links for 2009-04-02

  • Wanted to share the personal and pragmatic presentation about how communities changing how we work, buy, believe and effect change from this week’s Community Conference 2009 in Copenhagen.
    (tags: Communities)
  • The answer is easy. Getting companies to implement it is not. The most valuable and under-used social media strategy is embedding customer reviews in your Web site. Not blogs, Twitter, communities or tagging.

    An eVoc Insights study found that 48% of consumers need to read reviews before making a purchase decision. Neilsen’s research has found that consumer recommendations are the most credible form of advertising among 78% of study participants.

  • On a Saturday night in early March, Matthew Knell asked New Yorkers to stay in and sit in front of their computer screens. Mr. Knell, MTV’s senior manager of social media product development–along with Gradon Tripp, who works in business development for online donation company Firstgiving, and Meg Fowler, a Vancouver-based writer—had organized a virtual “pajama party” for their charity organization, Social Media for Social Change. On SM4SC's Web site, they describe the organization's mission: “We want to use the tools that are helping businesses and companies grow to do something more than make a buck… we want them to make a difference.”
  • Backyard Edible Gardening: Growing a Successful Vegetable Garden When: Saturday, April 25, 2009
    Where: Sensory Theatre and Garden at the Robert Mondavi Institute for Wine and Food Science
    Time: 9 AM – 2 PM Features: A one-day seminar designed as an overview on how to establish, maintain, and utilize the many benefits of a productive backyard edible garden. The seminars will be taught by UC Master Gardeners and local gardening experts.
  • We were curious about just who it was who attended last weekend's Government 2.0 Camp in Washington DC. Who has enough interest in good government to spend their free time brainstorming about the next generation of civic participation? Was this a gathering of, as our new contributing blogger Sheila Campbell recently put it, "we-want-to-reform-government" folks? Was this a meet-up of people toiling away inside government? It's a critical question as Gov 2.0 goes from niche interest to what may turn out to be a significant movement. So we poured the published RSVP list into Many Eyes, IBM's rather remarkable free visualization engine.
  • hile Web 2.0 has been a huge hit with consumers, some businesses have been much slower to embrace it. Many companies, however, are now realizing the great potential of Web 2.0 and how Web 2.0 services such as YouTube, Twitter, and SlideShare can provide value to their organizations. See how businesses can exploit the power of Web 2.0 services while simultaneously improving workplace relationships. Empower your employees to share information that helps generate sales leads, aids in recruitment, and assists in strengthening your company's brand, image, and corporate identity. Explore business-oriented Web 2.0 tools such as LinkedIn and CrunchBase and the Web services and APIs that many of these tools offer, allowing their benefits to be incorporated into other applications.
  • The five second test is a simple usability test that helps you measure the effectiveness of your user interfaces.

    We offer three versions of the five second test, the classic first devised by Jared Spool, and two new variants that we have devised.

  • Unique around the world: vendor-independent review of web conferencing solutions
    With the focus on web conferencing solutions for smaller and medium-sized companies and the self-employed, we have tested numerous web conferencing software systems in an independent software review.

    The comprehensive test results provide you with bundled information on the features, ease-of-use and security as a well as an important decision-making aid for selecting your ideal web conferencing solution.

  • The tour, conducted by 4th generation winegrower, Jeff Kunde, is a moderately strenuous hike that will take you from the Sonoma Valley floor up to 1,400 feet into the Mayacamas Mountain range. Along the way, you will be rewarded with sights of bountiful wildlife, panoramic views of the breathtaking scenery of the Sonoma Valley and learn of Kunde Family Estate's sustainable winegrowing practices as they craft their ultra premium estate bottled wines.

    Lasting approximately 4 hours, the hike will conclude with a wine tasting and a Wine Country Box Lunch overlooking the Sonoma Valley.

    Pre-registration is required and space is limited. For more information, please contact our Hospitality Department at (707) 833-5501 Ext. 334.

    (tags: event green dogs)
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