riverrun research | beta

from swerve of shore to bend of bay

links for 2009-03-21

  • Leen is a user experience and content consultant for the interactive world. She wrote "From websites to mobile to speech, all areas of interactive interest me.
    One of my all-time favorite projects was leading the complete redesign of the Cingular Service Summary and the Cingular Welcome Kit experience—both of which are still around in AT&T forms. If you’ve ever signed up for Cingular Wireless or AT&T Mobility service, then you’ve likely seen some of my work."
  • When these social networking tools are used to connect with customers and partners, there are usually ways to calculate a payback. But when companies provide them to employees, they’re often going on little more than a gut instinct that these applications will be good for business. “It’s not like you’re creating revenue,” Pearson says.

    The dearth of hard ROI metrics should give CIOs pause. But at the same time, business leaders fear falling behind the technology curve, which is when employees start finding their own solutions. Don’t let caution or fear overwhelm good sense. It’s possible to construct scenarios where social tools benefit workers. If these scenarios resonate, a low-cost pilot is a good first step.

Advertisements

Filed under: delicious

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Post Days

March 2009
S M T W T F S
« Feb   Apr »
1234567
891011121314
15161718192021
22232425262728
293031  

Recent Resources

%d bloggers like this: