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from swerve of shore to bend of bay

links for 2009-03-21

  • Leen is a user experience and content consultant for the interactive world. She wrote "From websites to mobile to speech, all areas of interactive interest me.
    One of my all-time favorite projects was leading the complete redesign of the Cingular Service Summary and the Cingular Welcome Kit experience—both of which are still around in AT&T forms. If you’ve ever signed up for Cingular Wireless or AT&T Mobility service, then you’ve likely seen some of my work."
  • When these social networking tools are used to connect with customers and partners, there are usually ways to calculate a payback. But when companies provide them to employees, they’re often going on little more than a gut instinct that these applications will be good for business. “It’s not like you’re creating revenue,” Pearson says.

    The dearth of hard ROI metrics should give CIOs pause. But at the same time, business leaders fear falling behind the technology curve, which is when employees start finding their own solutions. Don’t let caution or fear overwhelm good sense. It’s possible to construct scenarios where social tools benefit workers. If these scenarios resonate, a low-cost pilot is a good first step.


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