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Looking at the Government 2.0 example though it’s as applicable to business of any sort (just replace Government with your business and public with your clients and stakeholders), as I see it here are four parts to the puzzle (Source: http://blog.gc20.ca/):
* public-public (activity about government in public spaces)
* public-government (consultation, engagement)
* government-government (inter or intra agency collaboration)
* government-public (communication, collaboration, service delivery) -
Maybe useful for communications, check display formats
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