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Companies often approach Social Computing as a list of technologies to be deployed as needed — a blog here, a community there — to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for. You can use the tool on this page to get started.
Forrester's Social Technographics® classifies consumers into six overlapping levels of participation (see short presentation). Based on our survey data we can see how participation varies among different groups of consumers, globally. We also analyze the participation of people who buy technology.
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Workamajig® understands the creative firm. Not the we also walk around the office without our shoes on kind of understanding. No. More like understanding that traffic wants seamless web-based project management, account service needs templates for quicker job setups, accounting longs for easy-to-find electronic statements and creatives, well, they just need to do their web-based timesheets and expense reports. And that's why we developed Workamajig®, the leading web-based project management software for the creative design industry. By the way, did we mention we were 100% Mac Friendly?
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