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In mid-January applicants that Pepsi deems to “make us think, inspire us and ignite participation” will vie for millions of dollars in prize money through the Pepsi Refresh Project. Here’s what kinds of ideas will have a chance at winning.
According to an advisory that Pepsi sent us:
“The action starts on Jan. 13, when applicants will have 10 days to submit their ideas via refresheverything.com. The concept is powerful: Pepsi is seeking ideas that make us think, inspire us and ignite participation; ideas that make good things better or improve situations; ideas that refresh. The process is simple. Individuals pitch a plan. The public votes. The top projects win. And this process repeats itself every month for 10 months.”
Filed under: delicious
