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New-media tools dovetail with the requisite skills for a corporate gig
The nearly 150-year-old Colorado newspaper, Rocky Mountain News,shut its doors Feb. 27. Almost simultaneously, University of Colorado at Boulder School of Journalism and Mass Communication reported an 11 percent increase in graduate applications.
Around the country, top-tier and lesser-known journalism graduate schools saw similar increases: Columbia’s applications increased 38 percent, Stanford’s rose 20 percent, and University of Maryland’s were up 25 percent, according to a recent Forbes article.
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Now Twitter is taking on a distinctly political bent, with San Francisco Mayor Gavin Newsom using the service to announce his bid for governor of California. On Tuesday, he wrote: “It’s official- running for Gov of CA. Wanted you to be the first to know. Need your help. Check out video: http://tr.im/iOCN and ReTweet.”How do his tweets stack up to the musings of the would-be Republican candidate, former eBay CEO Meg Whitman?
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Over the course of a week, we see plenty of RTs and information passed along from person to person across the Twitterverse. Great blog posts, articles and other information are passed along and we all benefit from sharing.
But, every week, due to the sheer volume of tweets, we sometimes miss out on the insightful and sometimes controversial tweets that start meaningful and interesting conversations around topics in PR, marketing and social networks.
So, each week I will attempt to capture what, in my opinion, were the "tweets of the week"–hope you'll do your part in helping me fill in what I've missed. -
* 1 What you can do right now
* 2 Personal stories and inspiration
* 3 Perspectives, Experiences and Anecdotes
* 4 Workshop, Talks and further resources materials
o 4.1 Ideas
o 4.2 Workshop notes
o 4.3 Research resources
+ 4.3.1 Books -
If you want to know what's happening to the billions and billions of dollars in the economic stimulus plan, you could start at recovery.gov. That's the Web site where the Obama administration is tracking the money.
It's an enormous task — publishing a real-time, reliable accounting of what the government is doing — and it wouldn't have been possible a decade ago. Call it Government 2.0
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Avinash Kaushik speculates that Bounce Rate might be the sexiest Web metric ever. Scott Brinker has a whole blog dedicated to post-click marketing. I believe it was Craig MacDonald at Covario who said bad landing pages are where good leads go to die. And I've been quoted as saying (categorically, no less) that the single most important thing we can do for the client happens after the search click.
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