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As communicators who are fighting to change the world, we need to write passionately and tell stories that connect in order to motivate them to take action and donate some of their hard earned money. Often though, action alerts and fundraising appeals are written for senior management’s approval and just use their own wonky, boiler plate language. This needs to change ASAP. Remember the people on your list are not Members of Congress; they are everyday people who took the time to sign up to your list because they care about the issues you are fighting for. So speak to them.
Just this week MoveOn.org and Moms Rising sent out two great action alerts and online fundraising appeals that captured my attention and got me to take action. Here’s what hooked me.
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One of my favourite ’styles’ in web design is one that takes inspiration from traditional media such as paper and cardboard. Using scans and images of paper provides an informal, cut-and-paste collage feeling to the design giving the site more of a personal and hand-crafted image – quite opposite to the clean and shiny trend of other web design styles. Here are 25 good examples of this super cool paper based effect put into practice.
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Others, such as Canada's Globe and Mail, use the live-blogging tool CoveritLive both for real-time reporting and for engaging readers in a discussion, such as in its coverage of the Mesh conference in Toronto.
Tools such as CoveritLive or Twitter can turn the one-to-many model of journalism on its head, offering instead a many-to-many experience. The same tools may also have a use in the classroom, as a way of turning the traditional university lecture into a conversation.
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