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Shedroff is the Design MBA chair at CCA and also, many years ago, invented the term "experience design" which is obvious when you look at the domain name he secured probably sometime in the 80s (nathan.com). He has a vast list of resources that he will have ready for us to absorb so we can jump in feet first Monday morning. And thank goodness; he said we don't have to take notes because he's going to post everything for us online. Okay, okay, I'll still take notes.
Can we even be sustainable? And what does sustainability really mean? In 1987 it meant: "Use and development that meets today's needs without preventing those needs from being met by future generations." But today, Shedroff thinks it means "Don't do things today that make tomorrow worse." And if you have more stubborn people you have to convince, add "…for your kids."
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