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Councils are increasingly online in their efforts to connect with their communities. It is now standard practice for council websites to provide 24/7 information and offer residents online options to pay bills, register pets and access other services.
And some are pushing the power of the internet even further to serve residents and ratepayers. For example, several councils are moving online to strengthen their consultation processes.
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What's the bigger idea: social media as marketing stimulus or social media as a way to innovate business processes?
Every brand manager or CMO should recognize that it's both — and in a disruptive economy, you need to take advantage of both outcomes. And when the potential dividends of a marketing effort include changes to a company's process, we need to rethink the entire notion of ROI.
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“The 100-Day Plan was a rallying cry for the entire company to engage in. Our greatest chance of success was to align every single person in the company with the goal to implement and work the plan.”
That included those at headquarters: Since every employee communicates with franchise partners in some capacity, they were all charged with encouraging the partners to participate.
Planting the seeds…
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The idea that the government should be some kind of hulking vending machine for dispensing all manner of services to its citizens is a rapidly declining option, even in the face of massive government intervention in the housing sector and financial system.
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Do-it-yourself guide to manage your brand and get free marketing through social media.
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"I was quoted in today’s Launch magazine in Do’s and Don’ts of Using Social Internet Sites for Business. In the article, I offer the following advice on adding and interacting with contacts on various social networks.
“Don’t forget your manners. While nearly all social networks have rules for participation (don’t post obscenities or copyrighted material, for example), the etiquette for adding people to each network is defined by the mores of those on the network, Postman says.
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